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Online Marketing Summit 2012





Marketing Article Added | November 9th, 2011 | Comments Off

Marketing Article Updated | Wed, Nov 9, 2011 at 9:13

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February 5, 2012 8:00 amtoFebruary 10, 2012 5:00 pm

Marketing analytics professionals can learn the latest online marketing trends and techniques at the 7th Annual Online Marketing Summit in San Diego, California. Social media sites, search engine marketing, search engine optimization, and content management are important online marketing techniques. And some are more effective for marketing messages and products to target audiences than others. Gen Y/Millenial audiences, for example, prefer the timely, repetitive communication of Twitter and Facebook. Boomers remain more comfortable with traditional forms of electronic communication such as e-mail marketing. Register to attend the Online Marketing Summit 2012 and learn the latest online marketing trends and techniques from workshops, high-profile guest speakers and interaction with online marketing analytics peers. Learnings from this conference will help marketing analytics professionals to better understand their role in measuring online marketing campaigns.

Marketing analytics students who attend this conference will learn the following:

    - Social Media Marketing Strategies
    - Search Engine Optimization (SEO)
    - Web Analytics and Measurement
    - Email Marketing
    - Demand Generation, Marketing Automation & Lead Generation
    - Mobile Marketing, Geo-local and Apps
    - Search Engine Marketing and PPC
    - Website Conversion and Usability
    - Integrated Marketing
    - B-to-B Case Studies
    - B-to-C Case Studies
    - Beginner to Advanced Sessions (Yes, truly advanced)

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