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Marketing analytics requires an ability to conduct and measure search engine marketing campaigns. Search engine optimization (SEO) is an important component of a successful online marketing campaign. The eMA’s five-session, online search engine marketing course allows students to learn online marketing fundamentals at their own pace. Enroll in the eMA’s Advanced Search Marketing Online eCourse and become a more effective search engine marketing and search engine optimization professional. Online lessons, quizzes and resources are available to students to provide a complete learning experience.

Students who complete this course will learn the following marketing analytics skills:

- How to get listed

- Using meta tags

- Measuring and tracking success

- How to get high rankings

- Keyword selection

- Pay for Position Programs

- Site design techniques for higher rankings

- How to deliver targeted pages

- Search engine descriptions

- Crawler based search engines

- Search directories

- Alt tags for your images

- Using descriptions for your site

- Cloaking and doorways, what to avoid

- Search engine ethics

- Landing pages from your listings

- Managing pay for position services

- Link building and analysis

- Search engine algorithms

- Search engine statistics for your marketing plan

- Top search engines

- Adding a search engine to your website

- Meta tag lawsuits

- How the Open Directory works

- Search engine submission software and services