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Advanced Modeling with KnowledgeSTUDIO®





Marketing Article Added | October 26th, 2011 | Comments Off

Marketing Article Updated | Wed, Oct 26, 2011 at 13:34

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October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pm

Marketing analytics involves the application of many analytical techniques, and students will learn how to apply these in the Advanced Modeling with KnowledgeSTUDIO® course. Marketing analytics model development using clustering, regression and neural networks will be taught by experienced analytics instructors. Prospective students should have already completed Angoss’ Introduction to Decision Trees Using KnowledgeSEEKER® course about inductive decision trees (IDT). Enroll in Angoss’ online or on-site Advanced Modeling with KnowledgeSTUDIO® course and learn about clustering, regression, neural network, and principal component analysis (PCA) marketing analytics.

Students will know the following marketing analytics skills after taking this course:

    - Understand the modeling process and mathematical techniques
    - Prepare and partition data for analytical processing
    - Build, validate and compare performance of decision trees, regression, neural networks models
    - Segment data using cluster analysis and principal component analysis
    - Integrate models into business processes by reporting or scoring
    - Receive a certificate of completion

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