Read Analytics and Data Analysis Blog News » Media Marketing Analytics, Social Network Marketing Analytics, Website Marketing Analytics » Media Marketing Analytics: Online Copyright and Content Marketing Costs
Marketing Article Added | September 12th, 2011 | 4 Market Research Articles
Marketing Article Updated | Tue, Jan 3, 2012 at 10:50
Media marketing analytics may help every blogger and online writer protect their copyright without legislation such as the Government of Canada’s proposed Copyright Act. Online payment systems help ensure that content authors receive payment for their work. Content creators may also control – but at the same time encourage – the sharing of articles, text and images via social media. Website owners may also decide how much to invest in marketing by estimating the revenue that might be earned through content sales.
Blogger Michael Geist wrote a post regarding the Government of Canada’s proposed digital media legislation (commonly referred to as Bill C-32). It will establish new rules regarding the reproduction and use of digital books, music and movies as well as how creators are compensated. Bill C-32 was not passed into law by the Parliament of Canada prior to the May 2011 Canadian federal election. Geist commented in the following post that it will likely be reintroduced in much the same form:
Below is a link to the Parliament of Canada’s website which contains the most recent version of Bill C-32:
A blogger does not require legislation to protect against the unauthorized use of his or her text, image or video content – or as a means of getting paid for it. Even a large website publisher such as Yahoo! might use a content monetization system as an alternative to selling online ads. It allows a blogger or website publisher to charge readers a small fee before accessing content. This may involve setting a price for a specific article or offering monthly subscriptions to packages of online content. And a built-in referral system may allow each reader to earn credits for influencing others to buy as well. Google, Bing and Yahoo!’s search engines may not crawl content that is protected by a payment system, further adding to copyright protection.
An online content monetization system also allows a blogger or website publisher to perform a website marketing breakeven analysis. This is true whether the campaign is conducted via Facebook, Twitter, radio, or a Google Adwords PPC campaign. The net revenue earned from the online sale of a blog article will determine how much to bid for PPC campaign keywords. Generally, the average cost-per-click for a PPC keyword should be $4.00 if this is the net revenue from an article sale. The following Google YouTube video provides an excellent tutorial regarding how to decide what price to pay for an Adwords PPC keyword campaign:
Calculating the breakeven point for any marketing campaign requires an estimate of the expected response rate: in this case, the percentage of website visitors who will click on the PPC ad. Google Adwords provides tools for testing different PPC keyword cost scenarios based on response rate and revenue data: adwords.google.com/.
Marketing analytics has provided bloggers and website publishers with the tools to protect content by charging readers for accessing it. And authors may control how their text, images and videos are shared. Finally, charging for content makes it feasible to decide how much to spend on website marketing campaigns. All of this is possible without legislation such as Bill C-32.
Written by tumbleweedmarketresearchanalyst
Marketing Ideas: Media Marketing Analytics, Social Network Marketing Analytics, Website Marketing Analytics · Tags: analyticscomment, Bill C-32, contentmarketinganalytics, copyright, digitalmedia, monetizingwebsitecontent
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